The IoT group, a publicly traded company out of Australia, approached Sidebench to launch a new product line to disrupt the drone market — a flying selfie machine, not your typical drone. The problem? Drone technology has had a very high learning curve and is marketed to a tech savvy audience. We envisioned and created a completely new user experience targeting a younger, selfie-friendly generation.

On the web: ROVA – Flying Selfies