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Forbes: How To Design An IoT Product Customers Will Actually Want to Use

Kevin Yamazaki

CEO & Partner

Web connectivity is becoming par for the course as more and more devices are designed as part of the internet of things. My team recently joined the ranks of IoT developers and designers when we built an app for a drone that takes selfies.

For companies wanting to build their own contributions, the danger is in losing sight of the “why.” At its heart, IoT exists to make aspects of the user experience easier and more seamless — not just adding connectivity for its own sake. By designing IoT systems with the user at the forefront instead of in the background, a company can truly reap the benefits of this rapidly emerging field.

Continue to Forbes for the full article.