Pabst Blue Ribbon
Brand Engagement Done Better
Pabst Blue Ribbon is the flagship beverage product of Pabst Brewing Company, one of the oldest and most well-known American beer companies in the world. We partnered with PBR’s Marketing team from early concepting and ideation through development and launch of a two-sided app platform that allows PBR’s Field Marketing Representatives nationwide to more effectively engage with the brand’s loyal fan base.
Platforms: iOS, Mobile, Web Services: Android, API, Development, iOS, Launch Strategy, Product Management, UI Design, UX Strategy Goals: Brand Engagement, Gamification, Reporting for CMO