Imagine Impact

Imagine Impact has rewritten how talent is discovered, projects are developed, writers are staffed, and the industry connects.

The team led by Ron Howard, Brian Grazer, and Tyler Mitchell set out to democratize the way talent is sourced and content is produced in Hollywood. Their team partnered with Sidebench to design and develop a marketplace where creative talent is able to earn opportunities through a new-age merit-driven ecosystem.

The Process

In the partnership between Sidebench and Imagine Impact, Sidebench completed extensive UX research documenting the user journeys on each side of the marketplace that ultimately influenced the award-winning design that buyers and creators interact with today. Sidebench also provided thought leadership in terms of system architecture which led to the implementation of a trending algorithm that leverages user behavior in the platform to highlight projects and scripts that are most popular at a given time.

Impact Measurements

With the help of Sidebench, Imagine Impact has gone on to build a network of over 60,000 writers across 125 countries and has developed 71 projects – 35 of which have been sold to or set up at major studios and production companies including: Netflix, Sony, FX, Amblin, Village Roadshow, Legendary, and many more. Imagine Impact has helped launch the careers of 86 diverse writers, consisting of 44 men, 42 women, 33 BIPOC, 10 LGBTQIA+, representing 11 nations.  Imagine Impact has helped 31 previously unrepresented writers get signed by top tier management companies and agencies, including CAA, WME, UTA, Verve, Management 360, Lit Entertainment, Grandview, 3Arts, Writ Large, Underground, and many more.