SIDEBENCH ANNOUNCES NEW PARTNER
AND VICE PRESIDENT OF PRODUCT
Christopher Brereton joins the high-growth product studio, Sidebench, bringing 15+ years experience building and scaling powerful technologies.
SANTA MONICA, CA, June 25, 2020 – Sidebench, LA’s premier custom technology studio, today announced that Christopher Brereton is joining as Partner and Vice President of Product. Sidebench, which recently celebrated eight years of innovation, is tackling some of the most complex challenges in healthcare and social impact for companies like Children’s Hospital LA where they designed and deployed the NICU Navigation app that won the 2019 American Hospital Association Innovation Challenge. In this new role, Brereton will apply his deep entrepreneurial background and operating experience to develop world-class product and client experiences.
Reporting to Sidebench’s Founder and CEO, Kevin Yamazaki, Brereton will be responsible for leading all day-to-day operations for Sidebench’s Product, Product Design, and Engineering efforts, including implementing the company’s strategic roadmap, driving corporate innovation projects, and incubating internal and startup innovations.
“Chris exemplifies our core values of Above & Beyond, Growth Culture, and Creative Conflict and has a proven track record of leading and developing world-class product teams,” said Yamazaki. “His empowering leadership style and deep experience building technology solutions from the ground up will enable us to rapidly advance our capabilities to support our clients and their customers.”
“Over the past eight years, Kevin’s done an incredible job establishing Sidebench as the premier custom technology studio in Los Angeles and delivering impactful products,” said Brereton. “I was especially drawn to Sidebench because of Kevin and his team’s focus on purpose-driven products— an area I am particularly passionate about and where I have focused the majority of my career. By building products that focus on making an impact, we’re able to directly and immediately improve the lives of so many. I’m unbelievably excited to contribute to scaling this business and helping to bring new innovations to market.”
Brereton has over 15 years experience as both a founder and executive for product-driven organizations. He joins Sidebench from Inspire, a clean energy technology company, where he served as Vice President of Product and scaled the product team from 1 person to 8 people and led the development of a revolutionary new experience connecting residential consumers to subscription clean energy, smart devices, and a mobile app to drive energy efficiency that boasts the industry’s highest NPS.
Prior to Inspire, Chris co-founded Thematic, a platform that connects musicians and content creators and helps them monetize and build their fan bases through scalable music licensing and usage tracking. Brereton also founded PwrdBy, a mobile-first platform that enables nonprofits like Habitat for Humanity, Children’s Miracle Network, and Boy’s and Girl’s Clubs amplify their missions, and led a product line for LA’s leading SaaS platform, Cornerstone OnDemand, transforming their LMS into a B2B2C learning platform for clients like Amazon and KMPG.
About Sidebench
Sidebench is an award winning UX design, mobile app and custom software development company in Los Angeles. We are a diverse group of digital strategists, technologists, tinkers, and thought leaders. Together, we aim to co-invent the future by adding our unique expertise pulled from a diverse portfolio of industries. From creating innovative solutions for healthcare providers, to first-in-kind experiences for top consumer brands, to streamlining processes for government entities, our capabilities are vast and adaptable. When looking at the big picture, our mission is to transform the way humans interact with technology by uncovering unique opportunities in previously unexplored territories. We aim to transform the DNA of entire industries in order to make a lasting impact that extends far beyond the product.
