Personalized Mobile Treatment
nOCD is a revolutionary mobile application in the mental health space that helps patients record objective data in between their regularly scheduled sessions with their therapists. nOCD has since evolved since our involvement and now includes telehealth, communities, and much more! In October 2020, they announced a $12 million Series A funding round and in 2021 they announced a subsequent $33 million Series B round led by 7 Wire Ventures.
Business Case
Obsessive-compulsive disorder is a mental disorder that affects nearly 1 in 50 people and the treatment for the disorder is anything but straightforward. The barriers to entry in understanding a complicated health topic like OCD treatment made for a difficult user experience in the first version of the nOCD app. It became our mission to make this first-of-a-kind mobile app into a tool that was as accessible as it was helpful in giving OCD patients a tool to manage their treatment.
Strategic goals
The UX design was in need of a complete overhaul so that their users were able to easily log complex interactions between therapist sessions.
The tool needed to accurately supplement and enhanced current treatment methods in order to encourage regular use of the app.
The application did not comply with HIPAA and therefore it was of little to no use within the actual medical community.
“Users would hear about the product, download it, and then say “what am I supposed to do?”. On the surface, it was an onboarding problem, but we quickly realized it was much more than that. We overhauled each feature and the entire workflow, navigation, and interface design in order to create an intuitive experience.”
Geoff Brummett
UX Designer
Solution
After hundreds of hours of consulting leading medical professionals and testing our designs with OCD Specialists and people suffering from OCD, we redesigned a completely refreshed version of nOCD. Our new version included proven OCD treatments presented in a way that is genuinely engaging. By making the app HIPAA compliant, patients are able to share results and updates with their doctors and doctors are able to make objective inferences about the best steps to take in their treatment.
Once the app was launched, we partnered with nOCD as their internal product team and continued iterating on the app so that we regularly expanded their user base and effectively delivered an alternative treatment option for OCD patients.
Since the release of the app users have reported fewer symptoms of depression (44.2%) and stress (37.3%) with only 11 hours of teletherapy for patients seeking treatment. The custom software solution that we've partnered to build included the ability for nOCD to offer online teletherapy treatment which has proven to reduce symptoms of obsessive-compulsive disorder (OCD) by over 40% in just three weeks.
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